Optimise your web and digital for user experience and business value.

Usability testing, User research and Digital Analytics

I offer specialist services to organisations who are looking to:

  • Ensure that voice-of-customer data is part of the development of online tools and resources
  • Gain clarity around how their websites and web content are used, and the impact these resources have for the end user
  • Take a data driven, customer centred approach which embraces diversity.

Diversity in this context can include many things - culture, the type of device someone uses to access digital information, their strengths and interests, their intentions.

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Technical writing and content audits

Do you need a large amount of information from multiple stakeholders to be analysed and presented, with clear attribution and without loss of detail? I can offer:

  • Website content audits
  • Development of project documents such as specifications
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Information architecture

I can help you to organise the content of your website, app or knowledge base. This involves:

  • Synthesis of business needs, user needs, and content 
  • Testing of the information architecture with a sample of users
  • Organising information so that it's easy to find

Depending on the structure of your organisation and project, I can work collaboratively with your team or more independently.

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Process

I work with you to understand your objectives, devise and implement a plan to capture data, then apply the insights which will deliver the most value.

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About

new-profile-photo400-plainbw.jpg#asset:3I offer services on a freelance or contract basis as a User Experience Analyst. I’ve worked in the web industry for over 15 years, in roles covering User Experience, Web Analytics, Business Analysis, Usability, Information Architecture, Project Management, and Web Development.

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